Case Study: MN Code Camp and MN Code Challenge
Defining Design Strategy in a Complex Problem Space.
TOOLS: STAKEHOLDER INTERVIEWS, Secondary ResEARCh, Design STratEgy, PERSONAS, Journey Mapping, INTERACTIVE PROTOTYPING, DESIGN ANALYSIS AND ITERATION, VIDEO PRESENTATION
Discovery:
Abamath is a local organization that strive to make science, engineering, math, coding and technology accessible and approachable to youth of all ages, genders, and backgrounds. It hopes to lower and remove as many barriers to entry as possible by providing low-cost options for learning and practicing coding in a safe environment. Currently, summer programs offered through local community education sectors throughout the greater Twin Cities area. Classes are taught by a group of highly energetic software developers, college students, and engineers passionate about fostering the next generation of problem solvers to be the super heroes of tomorrow.
Stakeholder Interview:
Planning for the upcoming 2018 season is underway and Abamath has enlisted the help of our UX team to help their program develop and grow. At the end of the summer 2018, Abamath will launch its first ever Coding Championship. It is a unique opportunity for Abamath to expand its visibility and reach. This expansion will allow Abamath to serve individuals who want to have fun learning code. The current robotics and engineering competitions for youth in the metro are team based and often have large costs associated with entry and participation.
The Goals:
Increase overall awareness and accessibility of information to MN Code Camp and its program offerings
Launch the Code Challenge Event and create a presence of information and platform for registration
Integrate the Challenge event and classes to reinforce their growth and success
Key Challenges:
Currently no presence for the end of season coding championship
Limited sources available for obtaining information on Abamath Code Camp summer programs
Design Strategy and Process:
REbrand and Marketing PLan:
Our Team's Design Strategy Proposal is focused on a series digital touchpoints, including social media, a website landing page rebrand for MNcodecamp, and new design and development of the MNcodechamptionship site.
AbaMath the brand is not identifiable with its service offerings. The client expressed interest in suggestions for rebranding. A key step in our design strategy was to create a strong brand identity that would enrich visibility across a wide variety of media. The MNcodecamp and MNcodechallege brand are simple, connected, and clearly represent their activity. This rebrand will assist in spreading awareness of the organization and offerings.
Personas:
Kyle: 40 years old
He used to work in corporate but decided to become a stay at home dad when his kids were starting elementary school.
He is an active member of the Parent Teacher Organization at his kids’ school.
While he loves to spend full days with his kids in the summer, he also wants his kids to learn in the summer,. He often enrolls them in programs that are similar to their interests.
May: 38 years old
She works full time using various forms of technology on a regular basis, for her work and personally.
She loves that her kids are interested in different things, but also wants them to be trained in things she finds important for their futures.
Some things fall through the cracks, as her job keeps her very busy. While her kids might miss out on some activities, she often finds other options that are similar or related.
Logan: 12 years old
Very motivated kid who is interested in learning about how things work.
She often finds the information about activities she wants to do all by herself. While she isn’t sure what learning to code entails. She loves playing on the computer s
Logan heard about code camp from a variety of sources like social media and her science teacher at school. She is eagar to learn code and thinks that bot coding looks interesting.
